Selling Information

 

Selling Tips

The preparation you put into getting your property ready for sale can be the difference between getting a standard price and a great price. The best part is, it’s not hard, time consuming or expensive. Whatever your motive for selling, the process can either be stress free or tense and disappointing. The good news is that you have the ability to choose. There are four factors that will influence the outcome of any sale: Timing, Method of Sale, Price and Presentation.


Timing

Buyers for a property can be found all year round however it’s not often that a purchaser for your home is out there, just waiting for you to put your home on the market. Timing, presentation and advertising are all required to bring buyers and sellers together for the best result. Spring is often considered to be the best time to sell. It’s a time of optimism and with the weather clearing, more potential buyers will be out and about. It is also a time when more sellers will put their homes on the market so there will be more competition. Winter usually presents fewer buyers, but the buyers are usually more focussed on purchasing and traditionally there will be fewer homes on the market to choose from. Prior to placing your home on the market, allow an additional two weeks to prepare both the property and the marketing material.


Method of Sale

Sale by Private Treaty means that you set a price at which your property is to be marketed to the public through the marketing plan agreed to by you and the agent.  Offers are presented to you in writing.  Once a price has been negotiated and accepted, contracts are exchanged the property is sold.

 

Sale by Auction means prospective buyers will bid against each other to secure the purchase of your property.  An auction campaign and strategy is prepared and discussed with you.  A date for the auction is set.  Just prior to the date of auction the subject of the reserve price will be discussed with you .  If the bidding rises above the reserve price, the property will be sold unconditionally to the highest bidder that day.


Price

You should set a starting price high enough to protect you from selling too low and appealing enough to attract the best buyers.  An honest agent should be able to provide you with a realistic market value of your property, however, there is an excellent way to find out what your home is truly worth and that is by engaging the services of a property valuer.  Based on the information you receive from the valuer and the agent, you can then decide on the asking price for your property.


Presentation

A tidy home says “Welcome”. Your home should be kept neat and tidy during the period of inspections. It should not necessarily be a “show place” but appear a comfortable home in which to live. Fresh flowers or indoor plants always brighten up a home.

 

While you’re cleaning, think about each room and what furniture really needs to be in it. Rooms look smaller when they are crowded. Clear out anything that’s not needed to create a feeling of spaciousness.

 

Make sure that all minor repairs are completed. Sticking doors and windows, loose door knobs, faulty plumbing, or peeling paint may affect your sale.

 

Let plenty of light into your home. Nothing improves atmosphere more than brightness. And on a dull day switch on some lights prior to arrival of prospective purchasers.

 

A warm comfortable heated home on cold days adds a feeling of cosiness; on a hot day don’t forget to turn on any air conditioning or fans (or simply let the breeze flow through).


How to Interview Agents

Always interview at least two agents. (The only exception is if one agent is highly recommended by people whose opinion you respect).  If you do not like either agent, call a third. Keep going until you find the best agent. If you have to interview a dozen agents, do so. Do not underestimate the importance of choosing the best agent. And do not do what many sellers do – select the agent you dislike the least. Good agents exist. When you know what to look for, you will find one.

 

When you meet agents, look at their personal presentation. Do they appeal to you? Do they seem like nice people? Listen to your instincts. Show each agent around your home. Watch their level of interest by seeing if they ask questions or make notes.

 

After agents have seen your home, make them feel comfortable and then ask the question: “What will you do to get the best price for my home?”  Some agents will say, “How much do you want? or What figure did you have in mind?” Do not answer these questions. Not yet. Remember, you are conducting a job interview. Simply say, “Before we talk about a specific price, I would like you to tell me what your agency can do to get the best price for our home.”

 

Do not be intimidated or allow yourself to be pressured into doing anything that doesn’t feel right. It is your home and you are in charge. You have two ways of dealing with agents. For agents you like, ask what they will do for you. For agents you don’t like, just say, “I have another agent coming soon. So thank you for coming around. I will call you if I need you.” And then move towards the front door. They will leave.

 

When you lack knowledge, agents can easily confuse or mislead you. But when you have a valuation and have done your research, you can’t be so easily confused or misled.

 

When the agent begins his or her presentation, you will soon know if you have the right agent. For example, is the agent listening to you and understanding your needs?  Has the agent provided you with relevant information on recent sales in your area?  Has the agent asked for any money up front?  If their answers do not satisfy you, you have not found the best agent.

 

But when you find an agent who cares about you and demonstrates this – in proof, not words – and you feel comfortable, you are ready to make the most important decision in selling your home and that is choosing your agent.